Refer-a-Friend Promo Gets Paddy Power Betfair’s Sportsbet Fined

Details of the Investigation

Sportsbet is the Australian arm of the giant gambling conglomerate Paddy Power Betfair, and at the same time, the latest sportsbook operator that faces severe sanctions for disregarding the recent New South Wales ban on all advertisements encouraging people to gamble. This is usually done by flashy attractive offers, dazzling promotional material and glamorous advertising, but there are also more subtle ways through which companies can still promote their brand and try to get new customers.

In Sportsbet’s particular case, the company is responsible for placing an ad on their official website last year on July 5 that bluntly enticed players to refer a friend to the sportsbook platform and receive a $100 bonus reward bet for each person they bring to the website. The investigation was initiated by the New South Wales Liquor and Gaming authority, as it is illegal to entice players to influence other persons in picking up gambling.

Actual Numbers

On Thursday, March 7, the Local Downing Center Court fined the company for the amount of $10,000 and also ordered Sportsbet to pay another $7,300 legal costs, for severely breaching the gaming laws of the state. The company straight out pleaded guilty and accepted the decision of the court. The company’s only noticeable statement was in relation to the court recognizing the inadvertence of the one single ad in question. Jacqueline Trad, a prestigious Magistrate, stated that the community needs protection from gambling incentives and that the decision against Sportbet’s actions was completely justified.